The International scope of Hartmarx comprises the Coppley Apparel Group and
our International Marketing operations.
Coppley has completed an important strategic conversion, consolidating the 11
separate brands it was producing and marketing under a single owned brand.
Coppley maintains a structured business sales model that is predicated on
producing 40 percent advance orders, 40 percent custom orders and 20 percent
fill-in purchases. This balanced purchasing plan, which was developed in
partnership with our customers, enhances margins for both Coppley and its retail partners.
Coppley's "Custom in 7 Days" tailored clothing program remains a key differentiator for this
business unit, and this program was expanded to Coppley custom shirts and custom ties.
Over 150 upscale specialty stores have now purchased these new accessories lines.
International Marketing manages a collection of owned and licensed brands.
With 57 license programs in 35 countries, International Marketing has
partnerships with apparel companies in most of the world's major markets, positioning Hartmarx as an upscale global
apparel enterprise.
We provide international licensees with expertise in manufacturing,
merchandising and marketing, and enable them to capitalize on the strengths of
our premier brands. Our licensing programs are synergistically devised to
align with local business needs and to accommodate the unique consumer
requirements of each market we serve. In 2007, we signed 11 new licenses,
including Jack Nicklaus licenses in Taiwan, South Africa, Switzerland,
England, Ireland and the United States; Hart Schaffner Marx boys' apparel
licenses in the U.S. and Canada; and Bobby Jones licenses for apparel and
golf equipment in the European Union, Monaco, Norway, Switzerland, Turkey and
South Africa. |