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The Luxury Group is a model of balanced diversification. The
Luxury Group's strategy is to operate as a diversified operation with multiple
brands, products and retail distribution channels. We expand market share
for our key brands - Hickey Freeman, Hart Schaffner Marx,
hickey, Bobby Jones and Burberry men's tailored clothing - by
marketing to consumers through fine specialty and department stores, our own
retail stores and e-commerce.
Hickey Freeman's retail stores in New York
outperformed expectations in 2007. Responding to positive consumer demand,
we opened a third Hickey Freeman store in San Francisco and will open our
fourth store in Chicago in 2008.
In 2007, we brought Hart Schaffner Marx into the Luxury Group to better reflect the
brand's prestigious market position. We have also started the process of
expanding Hart Schaffner Marx to become a lifestyle collection of formal
and casual apparel. We plan to showcase
the brand in new marketing venues, including dedicated Hart Schaffner Marx
stores and the internet.
The hickey brand features the fine tailoring of the Hickey
Freeman brand, combined with the designs that are inspired by a "renegade
Americana" spirit. In 2007, hickey opened its first retail store in
the Soho district of New York City, while expanding its distribution to key
specialty and department stores and to the hickey e-commerce site.
The Bobby Jones products have expanded in "golf performance" under the
Bobby Jones X-H2O label, and the total women's collection has
been expanded to be the most comprehensive line in the luxury golf-country club
apparel category. Bobby Jones has created an alliance with its
first major international equipment partner, The Woodford Group, to represent
this brand in most of Europe and South Africa.
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