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HMX Sportswear showcases a consumer-driven marketing program. 2007 was
an active year of new product and brand marketing developments designed to drive
our future retail performance. During the year, we clearly defined each of
our brand's "personalities" and we developed related brand messages to
communicate them to the market.
Austin Reed is the classic British sportswear with a "twist". Pusser's of
the West Indies is casualwear that is at once sophisticated, comfortable and
fun. Lyle & Scott is a youthful Scottish golf collection. We
have helped to reinforce the unique characteristics of each of these labels by
leveraging customized fixtures and brand imagery in our customer's stores.
We reestablished Jack Nicklaus Sportswear as a premier golf
collection by greatly enhancing the line's product designs, through the
development of new performance products and by increasing our distribution to
country clubs, resorts and department and specialty stores.
The Ted Baker offerings have been expanded both in product classification and
retail distribution. The tailored clothing and sportswear collections for
men were launched at Lord & Taylor during Fall of 2007.
In August of 2007, we acquired Monarchy, LLC, significantly accelerating our
growth in the sportswear category. Monarchy markets a wide range of
innovative garments, including embellished designer denim that uses innovative
wash treatments, as well as signature artwork T-shirts, woven shirts and
outerwear, to 800 upscale specialty and department stores, including Nordstrom
and Bloomingdale's.
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