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HMX Womenswear has become a major revenue and profit producing business for
Hartmarx, generating more than $130 million in 2007 sales.
This group's upscale retail distribution reflects its elevated brand and product
offerings. Our 14 brands, the majority of which are owned rather than
licensed, are positioned at the high-quality "bridge" to better and luxury
retail price points.
In 2007, Exclusively Misook had another growth year fueled by new product
initiatives and by well-attended personal appearances at fine stores throughout the country.
Simply Blue also drove significant growth, both through organic initiatives and
through product extensions in the Christopher Blue and Jag Jeans
brands. Jag Jeans will launch its first major national advertising
campaign this coming Fall and is projecting substantial growth in 2008.
Sweater.com introduced the new b.chyll brand in 2007. Based on
cashmere yarns, this contemporary sweater collection had a successful launch at
fine women's specialty stores. Zooey, acquired in 2006, introduced its
"Green Line" in 2007, staking a differentiated position in the contemporary
market at the leading edge of the eco-friendly products segment.
We have updated the Austin Reed collection at Barrie Pace
with new fabrics and silhouettes for the contemporary professional women.
We also expanded Austin Reed to bridge price points in response to the
shift within our consumer direct women's channel to a focus on fewer, more
proprietary brands, and introduced Ted Baker at better specialty stores
throughout the country.
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